{"id":105,"date":"2015-02-05T05:10:07","date_gmt":"2015-02-05T05:10:07","guid":{"rendered":"http:\/\/wcpt.com.au\/members\/?p=105"},"modified":"2018-01-23T12:01:33","modified_gmt":"2018-01-23T04:01:33","slug":"is-your-business-as-tech-savvy-as-it-should-be","status":"publish","type":"post","link":"https:\/\/blogs.wcpt.com.au\/index.php\/2015\/02\/05\/is-your-business-as-tech-savvy-as-it-should-be\/","title":{"rendered":"Is your business as tech savvy as it should be?"},"content":{"rendered":"<style>\np {\n\tfont-family:Segoe, \"Segoe UI\", \"DejaVu Sans\", \"Trebuchet MS\", Verdana, sans-serif;\n\tfont-size:16px;\n}\nh1 {\n\tfont-family:Segoe, \"Segoe UI\", \"DejaVu Sans\", \"Trebuchet MS\", Verdana, sans-serif;\n\tline-height:32px;\n\tfont-size:32px;\n}\ndiv.floater {\n    float: right;\n    margin: 0 0 15px 20px;\n    padding: 15px;\n    border: 0px solid black;\n    text-align: center;\n}\ndiv.floaterl {\n    float: left;\n    margin: 0 15px 20px 0;\n    padding: 15px;\n    border: 0px solid black;\n    text-align: center;\n}\n<\/style>\n<div class=\"floater\">\n<img src=\"https:\/\/s3-ap-southeast-2.amazonaws.com\/wcpt\/Photos\/Random\/timerdelorean.jpg\" width=\"410\">\n<\/div>\n<p>When the Delorean threw Doc and Marty into the future, October  21st 2015 sure did feel like a long time from 1985, but now,  staring down the barrel of living through the same date, got us thinking; just  how tech savvy are we all compared to the future Doc and Marty predicted for  us?<br \/>\n  Flying cars, hover boards and giant holographic sharks. The  world of Back to the Futures 2015 seemed like science fiction. In reality it  still is. Sure we have <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=0Yn2uyQJ1jc\">flying cars<\/a> and <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=HSheVhmcYLA\">hover boards<\/a> and even <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=aThCr0PsyuA\">holograms<\/a>, but certainly  not in the way we all envisioned Them. Our present is predictably, a little more  sensible.<br \/>\n  So what technological advances should the businesses of  today really be getting behind, if not giant holographic sharks?<\/p>\n<p>&nbsp;<\/p>\n<h1>Online software has eliminated the risk factors that management types used  to have nightmares about<\/h1>\n<p>Earthquakes, fires and floods, the things your risk management  training always taught you could bring a business to its knees. Do you have  documents in triplicate? Onsite and offsite backups? Are your backups weekly? Daily?  Hourly? These questions are, if you&rsquo;re not afraid of a bit of technology,  things you shouldn&rsquo;t have to worry about. Take WCPT as an example, because of  our use of cloud based software alternatives your data, our emails, word  documents and anything else you can think of are all safe. Take our worst case scenario,  a dinosaur attack on our Joondalup HQ; WCPT&rsquo;s staff could, without any worry,  easily work from the safety of our homes in the exact same way we work from our  office. All while we wait for the insurance companies to sort out the dino related  madness. That&rsquo;s peace of mind.<\/p>\n<h1>Customer Relationship Management systems mean businesses know who you are  and what you want<\/h1>\n<p>If you&rsquo;ve ever flown business class with Qantas,  you&rsquo;ll remember a slightly tired looking hostess pushing a cart up to your  seat, with a huge ream of paper hanging off the top, they would scan down the  list and then look up and say &ldquo;Mr\u2026.Crank?&rdquo; It felt a little disjointed from the personal experience and recognition you were hoping for. If you&rsquo;ve flown with Qantas business more recently, you  would have noticed a pretty serious change. Now, a hostess casually strolls  along the isle with iPad in hand, &ldquo;Hello Mr Crank! It&rsquo;s a pleasure to have you  with us again!&rdquo; Is it? How do you know this isn&rsquo;t my first time? They do; in  fact, they know a lot about you, because they, like many modern businesses they have accepted the CRM way of doing business. For the uninitiated, a Customer Relationship  Management (CRM) system contains every piece of information a business knows  about you. For Qantas, this is who you are, how often you fly, your dietary  requirements and anything else you may have ever told them about who you are.  For businesses, this can be the difference between a chilly encounter and  making your customer feel like they never left, like they&#8217;re part of your family.<\/p>\n<h1>Social marketing can put your message in front of thousands for dollars a  day<\/h1>\n<div class=\"floaterl\">\n<img src=\"http:\/\/wcpt.com.au\/members\/wp-content\/uploads\/sites\/4\/2015\/02\/bilboard.jpg\" width=\"410\">\n<\/div>\n<p>Imagine you could put a huge billboard on the side of the  Mitchell freeway, an estimated 40,000 people per day would see your billboard.  Now imagine the costs involved, do you imagine you could pay for it? Think of a  different scenario instead, putting your message in front of thousands of Perth  residents, for only a few dollars a day. This is a reality, with digital marketing  mediums like facebook and GoogleAds. For as little as $10 US, facebook  will put your ad in front of more than 7000 people a day. You  almost can&rsquo;t afford not to advertise in this medium, especially when you  compare the price and reach to mediums, such as newspaper ads that you&rsquo;ve probably paid for since you  started in real estate. In truth, it&#8217;s the belief of most people in the tech industry that online advertising rings the death knell for many other forms of advertising.<\/p>\n<p>&nbsp;<\/p>\n<p>So that&rsquo;s the technology we think you should be keeping an  eye on in 2015, do you think differently? <strong>Tell  us in the comments below!<\/strong><\/p>\n<p>  If technology and the future of real estate interest you,  remember to check out <a href=\"http:\/\/baliinspire.com\/\" target=\"_blank\">Bali inspire 2015: The Future of Excellence!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the Delorean threw Doc and Marty into the future, October 21st 2015 sure did feel like a long time from 1985, but now, staring&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/posts\/105"}],"collection":[{"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=105"}],"version-history":[{"count":1,"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/posts\/105\/revisions"}],"predecessor-version":[{"id":251,"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/posts\/105\/revisions\/251"}],"wp:attachment":[{"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}