{"id":240,"date":"2018-01-19T14:54:48","date_gmt":"2018-01-19T06:54:48","guid":{"rendered":"http:\/\/blogs.wcpt.com.au\/?p=240"},"modified":"2018-01-23T12:01:33","modified_gmt":"2018-01-23T04:01:33","slug":"would-you-let-a-potential-buyer-stay-the-night","status":"publish","type":"post","link":"https:\/\/blogs.wcpt.com.au\/index.php\/2018\/01\/19\/would-you-let-a-potential-buyer-stay-the-night\/","title":{"rendered":"Would you let a potential buyer stay the night?"},"content":{"rendered":"<style>\n.entry-content p {\n    margin-bottom: 40px !important;\n}\n<\/style>\n<h3><em>Try before you buy &#8211; would you let a potential buyer stay the night? <\/em><\/h3>\n<p>It\u2019s not a new concept \u2013 we all love a free sample, and for good reason!<\/p>\n<p>But a free sleepover as a way to taste-test a property? Now, <em>that\u2019s<\/em> a novel idea.<\/p>\n<p>Any sales person worth their weight knows that you never sell a property based on its specs; you sell it based on an emotional attachment to the idea of living there.<\/p>\n<p>We all know that moment \u2013 you can see it in their eyes.\u00a0 They have mentally moved in. It\u2019s a key milestone in the sales process and one that sales people are always chasing. Part of aiding that imaginative thought process is giving a buyer something to see and touch: something to experience.<\/p>\n<p>You probably already \u2018stage\u2019 your properties (<a href=\"https:\/\/www.domain.com.au\/news\/why-you-should-have-your-home-staged-20151118-gl1mn4\" target=\"_blank\">and if you don\u2019t, consider this great article on why you should<\/a>). But how do we counter the effect of walking away? Of returning home, rethinking and rationalising the emotional attachment? We let them have a sleepover of course!<br \/>\nThis idea certainly has a strong basis in psychology. The hardest part of selling someone on a home is making them see it as <em>their<\/em> home: waking up in the morning, making their morning coffee, hosting a group of friends around the dining table and kissing their significant other goodnight. If someone can see themselves having these experiences in a home \u2013 this home \u2013 you could argue the house is as good as sold.<\/p>\n<p>This isn\u2019t a totally novel idea: it\u2019s something that\u2019s been tried before in London for hard to sell properties (<a href=\"https:\/\/www.ft.com\/content\/24d75582-9bdc-11e4-a6b6-00144feabdc0\" target=\"_blank\">the Financial Times will ask you to pay one dollar to read all about it<\/a>). And this isn\u2019t to say you should go out and start letting people sleep in your listings every night. A listing sleepover is certainly a twirly concept to sell to your vendor and presents some clear risks to manage!<br \/>\nBut in a tough market, could this be the difference between you and the next sales rep? And in the spirit of kicking off the New Year with a step outside the box, we had to share this idea with you.<\/p>\n<p>Speaking of try before you buy and out of the box thinking \u2013 if you found this article interesting, you\u2019d probably get a lot out of West Coast Property Training\u2019s try before you buy Diploma of Property Services. If knowledge is power, then why wouldn\u2019t you want more knowledge!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Try before you buy &#8211; would you let a potential buyer stay the night? It\u2019s not a new concept \u2013 we all love a free&hellip;<\/p>\n","protected":false},"author":3,"featured_media":241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,11],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/posts\/240"}],"collection":[{"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":7,"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/posts\/240\/revisions"}],"predecessor-version":[{"id":248,"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/posts\/240\/revisions\/248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/media\/241"}],"wp:attachment":[{"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.wcpt.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}